Dr. Le Minh Hanh
- Academic Coordinator of BFA/BBA program
- hanh.lm@vgu.edu.vn
Yen Nguyen
- Scholarly and Communication officer
- yen.ntk@vgu.edu.vn
Marketing research
Description
Designed for marketing research courses, this book's practical, applications-based approach features Real Data, Real People, and Real Research, to prepare students to conduct and use market research for future careers in business. It aims to help students learn how to use marketing research through a practical presentation of theory and practice.
Source: WorldCat
Human resource management
Description
This book explores the evolving role of human resource management in modern organizations. It highlights how technology and social media have transformed recruitment, communication, and employee engagement, enabling HR departments to focus on long-term strategic goals. Emphasizing practical applications and current industry trends, it provides insight into managing people and performance in the digital era.
Source: WorldCat
Logistics of production and inventory
Description
This volume offers a comprehensive overview of contemporary research in logistics systems, showcasing contributions from leading scholars in the field. It highlights logistics as a dynamic and evolving discipline, driven by increasing system complexity and ongoing technological innovation. Focusing on key developments of the past decade, the essays trace major advances in understanding and address the new challenges emerging from the rapidly changing practical landscape of logistics.
Source: WorldCat
Mergers and acquisitions: a global tax guide
Description
This handbook provides a comprehensive overview of the global tax aspects of multinational mergers and acquisitions, addressing the complex rules that govern international transactions. Featuring country-specific chapters for thirty-one jurisdictions, it enables efficient comparison of tax regulations and practices. Compiled by PricewaterhouseCoopers, the guide serves as an essential reference for understanding tax implications, planning strategies, and navigating cross-border deal structures.
Source: WorldCat
Managerial accounting
Description
This book identifies the three functions managers must perform within their organisations—plan operations, control activities, and make decisions—and explains what accounting information is necessary for these functions, how to collect it, and how to interpret it. Garrison's Managerial Accounting is known for its relevance, accuracy, and clarity. It is also unique in that the authors write the most important supplements that accompany the book: solutions manual, test bank, instructor's manual, and study guide—making them both of high quality and extremely consistent with the textbook.
Source: WorldCat
Financial and managerial accounting principles
Description
This edition presents accounting principles through real-world examples and a strong pedagogical approach that promotes critical thinking. Responding to modern challenges such as globalization, technology, and ethical complexity, it links business decisions to their financial statement impacts. With enhanced transaction analysis, updated IFRS coverage, and new features like Stop & Think, the book strengthens students’ understanding of accounting processes and decision-making in today’s dynamic business environment.
Source: WorldCat
Leadership: theory and practice. Western Michigan University
Description
The newest edition of Peter G. Northouse’s work introduces a chapter on Inclusive Leadership, expanding its clear and structured overview of major leadership theories. Combining academic depth with practical relevance, it uses case studies and self-assessment tools to connect theory with real-world application. Updated examples and discussions on leadership and morality offer a contemporary, globally informed perspective on effective and ethical leadership.
Source: WorldCat
Microeconomics
Description
“Microeconomics” helps you to understand everyday economic phenomena by equipping you with a solid understanding of economic principles and key microeconomic models. Mathematical tools are used where they add economic insight, and are fully supported by a maths background appendix and plenty of diagrams so that you can think through any real world issue like an economist.
Source: WorldCat
Macroeconomics
Description
This text uses a unified approach based on a single economics model that provides students with a clear understanding of macroeconomics and its classical and Keynesian assumptions. This edition features new applications, boxes, and problems throughout and reflects recent events and developments in the field in light of recent crises in the United States and Europe.
Source: WorldCat
Statistics for business and economics
Description
This title enables students to conduct serious analysis of applied problems rather than running simple 'canned' applications. The text is at a mathematically higher level than most business statistics texts and provides students with the knowledge they need to become stronger analysts for future managerial positions.
Source: WorldCat